The digital and conventional printing master classes offer Labelexpo Europe visitors the opportunity to gain the printing knowledge of renowned industry experts. The master classes – Digital Label and Package Printing and Conventional Label Printing Processes – will take place concurrently on October 2, the show’s final day. Delegates can register for both on the show’s website.

The Label Academy is the global training and certification program for the label and package printing industry. These master classes support its training modules in digital and conventional printing.

Mike Fairley, director, strategic development, Labelexpo Global Series, will lead Digital Label and Package Printing with other digital printing specialists from HP Indigo, Xeikon, Domino, Esko, Avery Dennison and A B Graphic International. Starting at 9 a.m., this master class covers the full gamut of digital printing. Over four hours, it will identify the opportunities, present the different technologies from presses, materials and finishing solutions and cover the key processes. An optional live demonstration of digital printing will be held on the show floor.

Conventional Label Printing Processes will start at 9 a.m. too, and John Morton of 4impression, and also Hans Poortinga of MPS Systems, will lead it. It will provide an overview of letterpress, lithography, flexography, screen, gravure and combination printing. It covers these printing process’s characteristics, their most relevant applications and how they are changing. The master class includes live demonstrations of working machinery.

Attendees to both master classes can take the related Label Academy exam online at a time of their choosing to earn an industry-recognized qualification. Upon passing, they receive a copy of the supporting textbook.

“Discovering new opportunities, learning new skills and gaining valuable knowledge is what the industry expects from Labelexpo Europe 2015,” says Lisa Milburn, managing director of the Labelexpo Global Series. “It’s what the show is all about, so the Label Academy is a natural fit with the exhibition content. The master classes are an industry first, designed to ensure vital expertise is passed on to help hard-working industry people progress their careers. The increased educational content at the show is supported by an expanded series of special show features, with particular focus on package printing.”

Registration for each Label Academy master class can be made online here.